Sustainable Corporate Social Responsibility can change lives

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The term Corporate Social Responsibility (CSR) came into use in the late 1960s and has grown in acceptance as more corporations recognize the link between the sustainability of their business and its obligation to the world. Business is no longer about just making a profit but about recognizing the impacts it has on the community and environment around it. In real terms a mining company may concentrate its efforts on environmental sustainability, nurturing and supporting relationships in the local community through educational forums, job opportunities and re-vegetation projects.

This engagement can align with personal values so companies can attract employees with similar values and inversely prospective employees can make judgments on possible future employers based on their CSR goals, engagement and values.

Many consumers and investors expect corporations to act in a socially responsible manner and corporations respond to this. The extent to which a company implements comprehensive and sustainably CSR activity can influence consumer and investor decisions.

The aforementioned, respect for human rights can be portrayed by the CSR projects companies chose to engage in. While the primary responsibility for the enforcement of international human rights standards lies with national governments, there is a growing acceptance that corporations also have an important role to play.

Recently, different areas of Sahabat Anak have had a variety of opportunities to be recipients of corporate CSR projects from companies like:

  • Bank Mizuho
  • Accenture
  • Yahoo
  • Sari Pan Pacific Jakarta
  • Skyteam (the CSR program of Aeroflot)

Through these CSR projects street and marginalized children had a variety of opportunities to be involved in an activity not accessible in their usual lifestyle.

Some had an outing to Kebun Raya in Bogor to learn about the plants in the world renowned gardens and then on to the Fishing Village for a spot of fishing. Others are having monthly cooking demonstrations, while more had training in making presentations when they became finalists in this year’s KADO project.

From learning to make origami to having a tribe of helpers to clean the non-formal school CSR projects like these bring businesses in touch with the less fortunate residents of their society.

If your organization, no matter how big or how small, is planning on a CSR project, Sahabat Anak can always find a way to accommodate you. Bringing the children into contact with a wide variety of people not only raises their confidence but also their awareness. Contact Alles Saragi at alles@sahabatanak.com or on (021) 391 8505 to offer you support.

 

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About Sahabat Anak

Sahabat Anak is a non-profit organisation that provides quality education and children’s rights advocacy in an effort to encourage and inspire Jakarta’s street children to escape urban poverty. The movement began in 1997 after a group of university students made a commitment to make a difference in the lives of Indonesia's street children. As a volunteer-based organisation, Sahabat Anak aims to involve as many members of the community as possible to help improve the lives of street children.

Posted on 01/18/2014, in Bahasa Inggris (English), Sahabat Anak News. Bookmark the permalink. Tinggalkan komentar.

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